You’ve worked hard to build a big email list, but is this lengthy list of subscribers hurting your campaign?
SubscriberMail’s Opt-in News offers tips on email marketing best practices. One recent article reveals The Catch-22 of Email List Building, explaining how a larger list can hurt your conversion, open and click-through rates.
Here’s the Gist of That Article . . .
Your list may have deadweight subscribers, those who do not interact with you. They signed up for your newsletter months ago, but they don’t read your email. This doesn’t help metrics or reputation. How can you fix this?
The Opt-in article mentions three ways to deal with deadweight subscribers . . .
1. Send them a feedback survey. This is a great way to try and reconnect with the portion of your list that hasn’t interacted with you in a long while. Ask how you can make your emails more interesting to them.
2. Isolate them. Before you delete names and email addresses from your prized opt-in list, consider giving these deadweight subscribers their own list. That way, you can measure mail out success more accurately.
3. Examine your list generating plan. Is your list coming from a pre-checked opt-in form on your website? This may damage your list. Making sure you build a strong double opt-in list will limit deadweight subscribers.
Learn more on how to deal with deadweight subscribers, visit the Opt-in News site.
Hire an Email Copywriter to Help You!
Having a strong email marketing list is the key to your success. The other key factor is a well-planned message with highly targeted content. The right email copy can motivate your list to interact with you—again and again.
Let me show you exactly how email copy can maximize your message. Send me a note and let’s talk text.